Shaving company Gillette may have to change their slogan.
The company has come under fire for making commercials that bash men as being filled with “toxic masculinity” or promote unhealthy lifestyle by promoting “body positivity.”
Now Gillette is ostracizing their original customer base completely as their new commercial shows a father teaching his transgender son how to shave.
The son, Samson, was originally born female.
“Growing up I was always trying to figure out what kind of man I want to become, and I’m still trying to figure out what kind that I want to become,” Samson says in the commercial. “I always knew I was different. I didn’t know that there was a term for the type of person that I was. I went into my transition just wanting to be happy.”
“I’m glad I’m at the point where I’m able to shave,” Samson adds. “I’m at the point in my manhood where I’m actually happy.”
Following Gillette’s publication fo the ad, Samson took to Facebook to share, “confident that this ad will encourage many of my trans siblings and fill them with the knowledge that our existence in this world can be filled with the love and support we deserve.”
It appears Gillette is completely abandoning their old customer base in the hopes of becoming the leading brand among transgenders.